Helping one of Taiwan’s top universities reach a global audience through a fast, future ready platform.
Client
True North
Scope of work
Development
Web
The Chalange
NCKU was undergoing a brand refresh and new strategic direction aimed at attracting more international students. Their existing website lacked the performance, clarity, and global appeal needed to support that vision.
The Opportunity
Create a future facing website that reflects NCKU’s new identity, showcases its global strengths, and supports international recruitment goals.
My Role
I led the development of the site, working closely with the brand lead to ensure the build aligned seamlessly with the creative direction and delivered a performant, scalable experience.
Development Led Collaboration
Working in tight sync with design, we achieved a faster turnaround from concept to live ensuring accuracy, flexibility, and momentum throughout the project.
Built for Global Reach
The final build focused on performance, accessibility, and clarity giving NCKU a digital presence that speaks confidently to a global audience.
Results
A fast, brand aligned website that supports NCKU’s global strategy and makes it easier for international students to discover, trust, and connect with the university.
"Matt’s knowledge and digital expertise helps to add a different dimension to our work. We’ve worked on many key branding projects together and it’s always a truly collaborative effort – Matt becomes an extension of our team. It’s great to have a safe pair of hands who we know will help translate a digital concept into a fully functioning product that always looks amazing."
Victoria Pinnington
Head of design, True North
NCKU