Transforming a physiotherapy practice into a digital first recovery platform designed around patients, not just appointments.
Client
Optimal Movement
Scope of work
Product Design
UX/UI
Partners
Illustrations Jodie Bayliss
The Chalange
Physiotherapists were struggling to maintain continuity of care after in person sessions. Treatment routines were often handwritten, and patients were directed to third-party apps for tracking leading to a fragmented experience and poor adherence.
The Opportunity
Design a modern, centralised platform where patients could manage their recovery treatment plans, appointments, and therapist communication all in one place.
My Role
I was the design lead, collaborating with stakeholders and therapists to redesign the app experience from the ground up.
Personalised Care, Simplified
A central hub for recovery, seamlessly integrating therapist assigned routines, progress notes, and in app messaging. Everything is designed to keep patients on track, anytime and anywhere, with the tools they need all in one place.
Frictionless Booking
A reimagined booking flow, right within the app. No more phone calls or website detours just a few taps to schedule.
Revenue Through Value
We explored upsell potential through a membership model giving loyal patients access to exclusive, therapist approved content while creating new revenue channels for Optimal Movement.
Results
A smoother experience for both therapists and patients and a new foundation for business growth
"Matt's expertise in software development, UI/UX design, and system integration was instrumental in ensuring that our app not only met but exceeded expectations. Matt's ability to remain patient whilst translating complex requirements into practical solutions made our development efficient and effective."
Oli Blake
Founder, Optimal Movement Ltd
Optimal Movement